Your privacy is a trust we take seriously. This Privacy Policy clearly explains how king177 collects, uses, stores, and protects your personal information — all within the framework of Malaysian law compliance and international data protection standards.
Six core principles that form the foundation of our privacy policy
All data transmitted between your device and king177 servers is protected by 256-bit SSL encryption — the same security standard used by leading international banking institutions worldwide.
King177 gives you full rights over your personal data. You may request a copy of your data, apply for corrections to inaccurate information, or submit a data deletion request in accordance with the stated terms.
King177 does not sell, rent, or transfer your personal information to third parties for marketing purposes without your explicit consent. Your data belongs to you — it is not our business commodity.
Your personal data is stored on servers protected by multi-layer firewalls, strict access controls and continuous monitoring. Only authorised personnel with a legitimate business need can access your data.
King177 operates in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection standards, ensuring every instance of data processing has a solid legal basis.
In the event of any security incident involving your data, king177 is committed to notifying affected members within a reasonable timeframe and taking immediate steps to limit any adverse impact.
This Privacy Policy is published by king177 ("we", "Platform") and applies to all individuals who register, access or use the king177 platform through our website or mobile app.
We understand that entrusting your personal information to any online platform requires strong confidence. That is why we take a transparent, responsible, and user-centric approach to every aspect of data processing. This document explains exactly what we collect, why we collect it, how it is used, and the rights you hold.
Important: By using the king177 platform, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please stop using the platform and contact us to close your account.
King177 only collects data that is genuinely necessary to deliver a safe, fair, and legally compliant service. The following are the categories of data we collect:
| Data Categories | Data Examples | Requirements |
|---|---|---|
| Personal Identity | Full name, date of birth, identification card number | Mandatory (KYC) |
| Contact Information | Email address, phone number, residential address | Mandatory |
| Financial Data | Bank account details, digital wallet numbers, transaction records | Mandatory |
| Verification Data | MyKad/passport copy, utility bill, verification selfie | Mandatory (KYC) |
| Platform Activity Data | Game history, betting records, bonus usage | Automatic |
| Technical Data | IP address, device type, web browser, cookie data | Automatic |
| Communication Data | Live chat records, support tickets, feedback | Where applicable |
King177 collects personal data through several different methods:
King177 uses your personal data only for legitimate and necessary purposes. The following are the primary purposes of data processing:
King177 does not sell your personal data. However, under certain limited circumstances, we may share data with carefully selected third parties:
Our Commitment: All of king177's third-party partners are bound by strict data processing agreements and are required to protect your data to a standard equal to or higher than king177's own.
King177 continuously invests in security infrastructure to protect your personal data from unauthorized access, disclosure, alteration, or destruction. Key security measures we employ include:
Shared Responsibility: Your account security also depends on your own actions. Make sure your password is strong and unique, enable 2FA, and never share your login credentials with anyone.
King177 uses cookies and similar tracking technologies to enhance your experience on the platform. Cookies are small files stored on your device when you visit our platform.
You can control or disable cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality and your experience on the king177 platform.
King177 retains your personal data for as long as necessary for the purposes stated in this policy or as required by applicable law.
When data is no longer needed and there is no legal obligation to retain it, king177 will delete or destroy that data in a secure and thorough manner.
As a king177 member, you have several rights regarding your personal data guaranteed under Malaysia's Personal Data Protection Act 2010:
Rights you hold over your personal data under Malaysian law
You have the right to request a copy of all personal data king177 holds about you. This request will be processed within 21 business days.
If your personal data is inaccurate or outdated, you have the right to request a correction. Contact king177 support and provide the relevant supporting evidence.
In certain circumstances, you have the right to request the deletion of your personal data. This right is subject to applicable legal retention obligations.
You have the right to object to the processing of your data for direct marketing purposes at any time. This request will be processed without any conditions.
You have the right to receive your personal data in a structured, machine-readable format for transfer to another service provider if desired.
In certain circumstances, you have the right to request king177 to restrict the processing of your data while a dispute or correction request is being resolved.
In the operation of the king177 platform, your personal data may be transferred to and processed in countries outside Malaysia, primarily for third-party services such as game providers and cloud infrastructure. Any such data transfer is only carried out once protections equivalent to Malaysian law have been ensured, either through appropriate contractual agreements or compliance with recognised data protection frameworks.
The king177 platform is strictly for individuals aged 18 and above. We do not knowingly collect or process personal data from anyone under 18. If we discover that a minor's personal data has been collected without the required consent, we will take immediate steps to delete that information and close the associated account.
Child Protection: If you become aware that an individual under the age of 18 is using the king177 platform, please contact our support team immediately for enforcement action.
King177 reserves the right to amend this Privacy Policy from time to time. Amendments take effect upon publication on the platform. For material changes, we will endeavor to notify members via email or in-platform notification at least 14 days before the changes take effect. Continued use of the platform after the effective date of any amendment constitutes acceptance of the revised terms.
For any inquiries, requests, or complaints regarding your privacy and data protection, you may contact the king177 privacy team through the following channels:
We are committed to responding to all privacy-related inquiries within 7 business days. For formal data rights requests, processing time may take up to 21 business days.
Current Version: This Privacy Policy was last updated in June 2026 and applies to all king177 members. Please review this page periodically to stay informed of any recent changes.